Marketing your Business via QR codes.

Posted on November 3, 2011 by admin

If you are looking for an innovative way of marketing your business and want to tap into the massive potential and sales opportunities available from iPhone and Smart Phone users then it’s well worth considering incorporating QR codes into all the marketing material you produce, that includes business cards, brochures, letter heads, direct mail, in fact anything that’s printed you put in front of your customers and suppliers would really benefit from the inclusion of a QR code. Continue reading →

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Boutique Marketing V Mass Marketing

Posted on October 14, 2011 by admin

I received an interesting email this week that was all about Boutique marketing, initially I didn’t really pay any attention and read the headline and first line of text and then deleted the email, at least the headline had grabbed my attention “Boutique Marketing”, so much so that I decided to retrieve the email from my deleted file and have another read. Continue reading →

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How to produce original web site articles and content

Posted on September 29, 2011 by admin

Producing original web site articles
A number of customers have asked me how easy it is to produce content for their web sites, what it costs and how time consuming it is to do it themselves. Well I thought the easiest way to see what’s required was to set myself a little challenge and write a 350 word article that would be both seo friendly and would be original in it’s content and be relatively easy and quick to put together. Continue reading →

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Business Cards, an Advertising Opportunity?

Posted on September 21, 2011 by admin

Are you are using a plain white business card with simple contact details on the front and a blank back? Then you are missing a great opportunity to market your business. Continue reading →

Posted in Thinking outside the Box | 2 Comments

Seven C’s of Sales

Posted on September 21, 2011 by admin
  1. Customer needs. Make sure you fully understand what your customer wants . ( Qualification)
  2. Control. Ensure you control the sales process.
  3. Credible. Make sure you present a realistic and plausible case.
  4. Compelling. Provide gripping and tangible evidence that you are the best person/business to do the job.
  5. Concise. Provide all the information and detail required but ensure you don’t waffle, get to the point.
  6. Call back. Always make a point of calling back all your enquiries even if it’s to say “No!”
  7. Consistency. Be consistent in all the messages and information you provide.
Posted in Seven C's of Sales | 2 Comments

NEW!!! Reciprocal Link Exchange Service

Posted on August 21, 2011 by admin

A good link exchange strategy is not about how many link exchanges you can make and how quickly you can make them. It’s all about picking and choosing quality exchanges in order to.

1. Help increase traffic to your site

2. Help more of your directory pages get listed in search engines

3. Increase the Page Rank of your website.

If you are looking to make reciprocal link exchanges with this site simply use our contact form and we will review your site, if we believe there is a match between the two sites we will add your link to our home page useful links category.

 

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What’s Cloud Marketing?

Posted on June 23, 2011 by admin

Simple! Cloud Marketing refers to any and all marketing efforts that take place on the Internet, aka the Cloud provided as a service.

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Marketing Mistakes

Posted on June 7, 2011 by admin

Marketing Mistakes

 Random Marketing

Have a clear long term strategy and make your marketing consistent, don’t send out mixed messages

 Increase Advertising During Boom Times

Advertising should be an ongoing activity, up your activity during boom times to make the most of the opportunities available.  Continue reading →

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Double Loop Marketing

Posted on May 26, 2011 by admin

The first loop in any marketing strategy in today’s information rich world must be firstly to develop a knowledge driven rather than product driven site, a site that offers genuinely useful information and advice to prospective customers, Continue reading →

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Qualities of a Good USP

Posted on May 15, 2011 by admin

It’s critical to convey to your market how unique , different and distinctive your business is, you have got to get across your USP in a memorable way. A good USP will enable you to stand out in the marketplace. Continue reading →

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