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		<title>Marketing your Business via QR codes.</title>
		<link>http://www.espire-marketing.co.uk/2011/11/03/marketing-your-business-via-qr-codes/</link>
		<comments>http://www.espire-marketing.co.uk/2011/11/03/marketing-your-business-via-qr-codes/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 13:28:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Techniques]]></category>

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		<description><![CDATA[If you are looking for an innovative way of marketing your business and want to tap into the massive potential and sales opportunities available from iPhone and Smart Phone users then it&#8217;s well worth considering incorporating QR codes into all &#8230; <a class="more-link" href="http://www.espire-marketing.co.uk/2011/11/03/marketing-your-business-via-qr-codes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Boutique Marketing V Mass Marketing</title>
		<link>http://www.espire-marketing.co.uk/2011/10/14/boutique-marketing-v-mass-marketing/</link>
		<comments>http://www.espire-marketing.co.uk/2011/10/14/boutique-marketing-v-mass-marketing/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 09:39:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Techniques]]></category>

		<guid isPermaLink="false">http://www.espire-marketing.co.uk/?p=101</guid>
		<description><![CDATA[I received an interesting email this week that was all about Boutique marketing, initially I didn’t really pay any attention and read the headline and first line of text and then deleted the email, at least the headline had grabbed &#8230; <a class="more-link" href="http://www.espire-marketing.co.uk/2011/10/14/boutique-marketing-v-mass-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to produce original web site articles and content</title>
		<link>http://www.espire-marketing.co.uk/2011/09/29/how-to-produce-original-web-site-articles-and-content/</link>
		<comments>http://www.espire-marketing.co.uk/2011/09/29/how-to-produce-original-web-site-articles-and-content/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 10:44:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Letter Writing]]></category>

		<guid isPermaLink="false">http://www.espire-marketing.co.uk/?p=97</guid>
		<description><![CDATA[Producing original web site articles A number of customers have asked me how easy it is to produce content for their web sites, what it costs and how time consuming it is to do it themselves. Well I thought the &#8230; <a class="more-link" href="http://www.espire-marketing.co.uk/2011/09/29/how-to-produce-original-web-site-articles-and-content/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Business Cards, an Advertising Opportunity?</title>
		<link>http://www.espire-marketing.co.uk/2011/09/21/business-cards-an-advertising-opportunity/</link>
		<comments>http://www.espire-marketing.co.uk/2011/09/21/business-cards-an-advertising-opportunity/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 00:10:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Thinking outside the Box]]></category>

		<guid isPermaLink="false">http://www.espire-marketing.co.uk/?p=70</guid>
		<description><![CDATA[Are you are using a plain white business card with simple contact details on the front and a blank back? Then you are missing a great opportunity to market your business. Your card needs to inform prospects and customers exactly &#8230; <a class="more-link" href="http://www.espire-marketing.co.uk/2011/09/21/business-cards-an-advertising-opportunity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Seven C’s of Sales</title>
		<link>http://www.espire-marketing.co.uk/2011/09/21/seven-c%e2%80%99s-of-sales/</link>
		<comments>http://www.espire-marketing.co.uk/2011/09/21/seven-c%e2%80%99s-of-sales/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 00:00:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Seven C's of Sales]]></category>

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		<description><![CDATA[Customer needs. Make sure you fully understand what your customer wants . ( Qualification) Control. Ensure you control the sales process. Credible. Make sure you present a realistic and plausible case. Compelling. Provide gripping and tangible evidence that you are &#8230; <a class="more-link" href="http://www.espire-marketing.co.uk/2011/09/21/seven-c%e2%80%99s-of-sales/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>NEW!!! Reciprocal Link Exchange Service</title>
		<link>http://www.espire-marketing.co.uk/2011/08/21/new-reciprocal-link-exchange-service/</link>
		<comments>http://www.espire-marketing.co.uk/2011/08/21/new-reciprocal-link-exchange-service/#comments</comments>
		<pubDate>Sun, 21 Aug 2011 00:00:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Thinking outside the Box]]></category>

		<guid isPermaLink="false">http://www.espire-marketing.co.uk/?p=92</guid>
		<description><![CDATA[A good link exchange strategy is not about how many link exchanges you can make and how quickly you can make them. It&#8217;s all about picking and choosing quality exchanges in order to. 1. Help increase traffic to your site &#8230; <a class="more-link" href="http://www.espire-marketing.co.uk/2011/08/21/new-reciprocal-link-exchange-service/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>What&#8217;s Cloud Marketing?</title>
		<link>http://www.espire-marketing.co.uk/2011/06/23/whats-cloud-marketing/</link>
		<comments>http://www.espire-marketing.co.uk/2011/06/23/whats-cloud-marketing/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 11:00:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Questions]]></category>

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		<description><![CDATA[Simple! Cloud Marketing refers to any and all marketing efforts that take place on the Internet, aka the Cloud provided as a service.]]></description>
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		<title>Marketing Mistakes</title>
		<link>http://www.espire-marketing.co.uk/2011/06/07/marketing-mistakes/</link>
		<comments>http://www.espire-marketing.co.uk/2011/06/07/marketing-mistakes/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 10:07:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Mistakes]]></category>

		<guid isPermaLink="false">http://www.espire-marketing.co.uk/?p=89</guid>
		<description><![CDATA[Marketing Mistakes  Random Marketing Have a clear long term strategy and make your marketing consistent, don’t send out mixed messages  Increase Advertising During Boom Times Advertising should be an ongoing activity, up your activity during boom times to make the &#8230; <a class="more-link" href="http://www.espire-marketing.co.uk/2011/06/07/marketing-mistakes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Double Loop Marketing</title>
		<link>http://www.espire-marketing.co.uk/2011/05/26/double-loop-marketing/</link>
		<comments>http://www.espire-marketing.co.uk/2011/05/26/double-loop-marketing/#comments</comments>
		<pubDate>Thu, 26 May 2011 11:24:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Techniques]]></category>

		<guid isPermaLink="false">http://www.espire-marketing.co.uk/?p=85</guid>
		<description><![CDATA[The first loop in any marketing strategy in today’s information rich world must be firstly to develop a knowledge driven rather than product driven site, a site that offers genuinely useful information and advice to prospective customers,  this is the &#8230; <a class="more-link" href="http://www.espire-marketing.co.uk/2011/05/26/double-loop-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Qualities of a Good USP</title>
		<link>http://www.espire-marketing.co.uk/2011/05/15/qualities-of-a-good-usp/</link>
		<comments>http://www.espire-marketing.co.uk/2011/05/15/qualities-of-a-good-usp/#comments</comments>
		<pubDate>Sun, 15 May 2011 13:09:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[USP]]></category>
		<category><![CDATA[classic usp's]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Marketing tips]]></category>

		<guid isPermaLink="false">http://www.espire-marketing.co.uk/?p=82</guid>
		<description><![CDATA[It&#8217;s critical to convey to your market how unique , different and distinctive your business is, you have got to get across your USP in a memorable way. A good USP will enable you to stand out in the marketplace. When  &#8230; <a class="more-link" href="http://www.espire-marketing.co.uk/2011/05/15/qualities-of-a-good-usp/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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