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  • Contact Us 

    March 30, 2011, 20:51

    Espire Marketing Ltd. 64 High Street Oswaldtwistle Lancashire BB53BB Tel: 0871 662 9470 Fax: 0871 662 9471 Email: enquiries@espire-marketing.co.uk …

  • Questions 

    March 30, 2011, 21:24

    Questions you need to ask about your business. Do you communicate the benefits of your services and products in all your promotional literature, web sites…

  • Flip Book 

    March 26, 2011, 21:26

     

  • Products & Services 

    March 30, 2011, 21:29

    Products and Services enewsletters ebrochures Digital brochures Advertising Telemarketing PR Design & print Business stationary Lead generation Data…

  • Blog 

    March 29, 2011, 15:00

    No description found for this item.

  • Privacy 

    March 30, 2011, 21:32

    Privacy PolicyFirstly we would like to state that espire marketing ltd respects totally the privacy and confidentiality of any of our customers or users of our…

  • Site Map 

    May 1, 2011, 20:08

    This page contains the site table of contents. Use it to quickly find content on this website.


Blog Posts

  • Category: Marketing Top 10's  (12)
    • Put your DATA in order by: admin

      May 4, 2011, 09:10

      Customers are the lifeblood of most businesses. However, when it comes to customer management and management of information to those all important custome…

    • Research!-Research!-Research!  by: admin

      April 28, 2011, 09:29

      It’s impossible to effectively sell  your services or products unless you know your competitors .You need to know what they offer, what guarantees they…

    • Don’t leave your customers contented, leave them DELIGHTED! by: admin

      April 26, 2011, 10:50

      Your aim shouldn’t be to simply leave customers satisfied with the service and products you supply, every customer expects to get an acceptable or satisfactor…

    • Offer a Premium Version  by: admin

      April 15, 2011, 11:24

      Not all customers are looking for the cheapest price. Many are willing to pay a higher price to get a premium product or service. You can boost your average…

    • Marketing. It’s all about building relationships. by: admin

      April 13, 2011, 10:54

      Marketing isn’t the same process as selling. And email marketing shouldn’t always be about forcing your offers and products on your customers and prospects.…

    • Don't do junk mail! by: admin

      April 11, 2011, 11:02

      Ensure direct marketing is relevant and well timed. ie. Don't send offers to customers who only bought from you recently and aren't going to be in the change…

    • The more you tell, the more you sell? by: admin

      April 3, 2011, 20:11

      You should tell as much as you can about what it is you do or sell, the more you tell , the more you sell, it's a fact. Our customers are bombared each day…

    • The Power of Personalisation by: admin

      April 1, 2011, 13:27

      If you were standing in a crowded street, which of these would get your attention: “Hi, YOU!” or “Hi JOHN” (assuming your name is John). The power of…

    • Use Social Networking Websites  by: admin

      March 30, 2011, 20:31

      Websites such as Facebook and MySpace are ideal for being able to reach huge numbers of people free of charge. In particular, people on MySpace are very open…

    • It's like riding a Bike! by: admin

      March 29, 2011, 15:38

      Remember marketing is like riding a bike. Most people start off by peddling really hard (doing lots of marketing) and when they get busy and don’t market…

    • Try this exercise  by: admin

      March 29, 2011, 15:25

      Most of us are very good at following up if we need to. For example, if I said to you “Here is a potential customer” you would probably contact them. But,…

    • Email marketing – start using email marketing NOW! by: admin

      March 29, 2011, 15:12

      It’s a fact; email marketing is extremely cost effective and perhaps the single most powerful marketing tool available to small businesses. This is because…

  • Category: Questions  (2)
    • What's Cloud Marketing? by: admin

      June 23, 2011, 11:00

      Simple! Cloud Marketing refers to any and all marketing efforts that take place on the Internet, aka the Cloud provided as a service.

    • Questions you need to ask about your business. by: admin

      March 30, 2011, 21:26

      Do you communicate the benefits of your services and products in all your promotional literature, web sites and brochures ? Do you send regular email…

  • Category: Seven C's of Sales  (1)
    • Seven C’s of Sales by: admin

      September 21, 2011, 00:00

      Customer needs. Make sure you fully understand what your customer wants . ( Qualification) Control. Ensure you control the sales process. Credible. Make…

  • Category: Marketing Plan Tips  (1)
    • Tips for writing a marketing plan by: admin

      April 6, 2011, 10:05

      Start with a blank piece of paper/white board or even use a blank wall list all your thoughts and ideas, encourage other members of staff to add to the list,…

  • Category: Interesting Quotes  (1)
    • Concentrate Your Forces by: admin

      April 11, 2011, 10:45

      "Conserve your forces and energies by keeping them concentrated at their strongest point. You gain more by finding a rich mine and mining deeper than by…

  • Category: Thinking outside the Box  (3)
    • Business Cards, an Advertising Opportunity? by: admin

      September 21, 2011, 00:10

      Are you are using a plain white business card with simple contact details on the front and a blank back? Then you are missing a great opportunity to market…

    • NEW!!! Reciprocal Link Exchange Service by: admin

      August 21, 2011, 00:00

      A good link exchange strategy is not about how many link exchanges you can make and how quickly you can make them. It's all about picking and choosing quality…

    • Think “outside the Box” by: admin

      April 15, 2011, 15:01

      Break free from the rules you have learnt over the years, be different and bold, try and find a more unlikely, more interesting approach and style for…

  • Category: Letter Writing  (3)
    • How to produce original web site articles and content by: admin

      September 29, 2011, 10:44

      Producing original web site articles A number of customers have asked me how easy it is to produce content for their web sites, what it costs and how time…

    • The Power of Adding a PS. by: admin

      April 19, 2011, 11:58

      The Power of Adding a PS. A PS in a letter should be treated as a “Hot Spot” , use it to accentuate your key points, ask your prospects to take action. P…

    • Letter Writing. Key Elements. by: admin

      April 16, 2011, 20:08

      Headline. ( critical to get this right, take your time and test it out on friends and colleauges) Explain the offer. Substantiate the offer. Explain…

  • Category: Marketing Techniques  (4)
    • Marketing your Business via QR codes.  by: admin

      November 3, 2011, 13:28

      If you are looking for an innovative way of marketing your business and want to tap into the massive potential and sales opportunities available from iPhone…

    • Boutique Marketing V Mass Marketing by: admin

      October 14, 2011, 09:39

      I received an interesting email this week that was all about Boutique marketing, initially I didn’t really pay any attention and read the headline and first…

    • Double Loop Marketing by: admin

      May 26, 2011, 11:24

      The first loop in any marketing strategy in today’s information rich world must be firstly to develop a knowledge driven rather than product driven site, a…

    • Angel Dusting by: admin

      May 6, 2011, 13:05

      Angel dusting is the misleading marketing practice of including a minuscule amount of an active ingredient in a cosmetic, cosmeceutical, dietary supplement,…

  • Category: USP  (1)
    • Qualities of a Good USP by: admin

      May 15, 2011, 13:09

      It's critical to convey to your market how unique , different and distinctive your business is, you have got to get across your USP in a memorable way. A good…

  • Category: Marketing Mistakes  (1)
    • Marketing Mistakes by: admin

      June 7, 2011, 10:07

      Marketing Mistakes  Random Marketing Have a clear long term strategy and make your marketing consistent, don’t send out mixed messages  Increase…


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