Espire Marketing

It’s impossible to effectively sell  your services or products unless you know your competitors .You need to know what they offer, what guarantees they provide, what they charge for the services they provide, to make your offer the most attractive you need to know your competitors. Continue reading →

Your aim shouldn’t be to simply leave customers satisfied with the service and products you supply, every customer expects to get an acceptable or satisfactory level of customer service, what will give them an overpowering desire to want to come back again is if you exceed their expectations, leave your customers DELIGHTED!!

Not all customers are looking for the cheapest price. Many are willing to pay a higher price to get a premium product or service. You can boost your average size sale and your total revenue by offering a more comprehensive product or service …or by combining several products or services in a special premium package offer for a higher price.

Marketing isn’t the same process as selling. And email marketing shouldn’t always be about forcing your offers and products on your customers and prospects. Marketing is all about building relationships, it’s about creating an environment that encourages dialogue between both parties where each side gets value out of the relationship.

Ensure direct marketing is relevant and well timed. ie. Don’t send offers to customers who only bought from you recently and aren’t going to be in the change cycle for 2-3 years. Ensure you have permission to email to your prospects and customers email should be opt in. Don’t bombard your data base as some customers may eventually decide to opt-out of receiving communications from you.