If you are looking for an innovative way of marketing your business and want to tap into the massive potential and sales opportunities available from iPhone and Smart Phone users then it’s well worth considering incorporating QR codes into all the marketing material you produce, that includes business cards, brochures, letter heads, direct mail, in fact anything that’s printed you put in front of your customers and suppliers would really benefit from the inclusion of a QR code.
Firstly it’s worth quickly explaining what a QR code is , QR codes are 2d barcodes that act as a physical hyperlink. Take a picture of the QR on your phones internet browser and you will go straight to the web page described by the code. You can use QR codes for linking to web pages, uploading contact details, automatically sending emails, social networking, the list is endless. First you need to download a QR reader to your iPhone or similar , this is straightforward, takes seconds and more importantly is free.
Benefits to your business.
Business cards.
Add a QR code to either the reverse or better still the front of your business card, each time you present the card to your customer or prospects ask them if they have an iPhone or similar, if they do ( 60%+ of phones are suitable) then ask them to scan your code, your contact details are transferred directly to your customers/prospects phone now and are stored there for the next time they need to contact you, no relying on them keeping hold of or being able to find your business card any more.
Brochures & Flyers
Does your business have a brochure or do you send out flyers and marketing material? If you do then adding a QR code is a must. what happens when you currently send a flyer or brochure to your customer? if they want to act on the offer or make contact they have to switch on there laptop or pc and type in your web site address and then hopefully they can find there way to the page or area that your offer is on, then either ask for more information or buy the product, what if you could direct the customer from your flyer directly to the page of your site that has the offer on first time without them loosing interest trying to navigate your site, with a QR code incorporated in your brochure you can do this for any customers who have a smart phone. You can now bridge the divide between your printed brochure and your website.
Hopefully you found this information useful? If you need any more information on QR codes and how they could be incorporated into your marketing material then please don’t hesitate getting in touch.